Gender Differences and Discrimination in Business Communication


  • Zdenka ZUPAN MILKOVIC University of Zagreb
  • Ljubica BAKIC-TOMIC University North



This paper discusses gender differences in business communication. Women and men learn different styles of communication and different patterns of behaviour. Their attitudes toward the business world are different. The asymmetry of gender is usual in the language: when you say a man it is most often thought of man. The data from 2014, the Ombudsman for Gender Equality in Progress project, clearly illustrate that in the governing bodies of companies in Croatia is 82.68% of men versus 17.32% women. Gender structure in the supervisory boards of the Republic of Croatia is 78.31% of men versus 21.69% of women. We still have the management structure and the body usually reserved for men. It was also found that women are paid 10% less in the same
job than men.
At the end of 2016 an online poll was conducted on a sample of employees in the Zagreb County. The study included 140 patients (70 men and 70 women). The results show some interesting attitudes about gender differences in business communication. The results are presented and discussed in this paper and show significant and interesting differences in terms of business relationships and communication within them.
Keywords: business communication, gender differences, gender discrimination, man,
JEL: M19