Does Georgian Ceramic Industry Have Competitive Advantage on Local and International Market Arena? Case Study of Italian Wall and Floor Tile Industry

Authors

  • Irakli KHVTISIASHVILI International Black Sea University
  • Nino JOJUA

DOI:

https://doi.org/10.31578/.v9i1.171

Abstract

This study aims to identify factors which give sustainable competitive advantage to the Georgian ceramic industry with the capability of import substitution and further export promotion potential in the region. Research deploys Porter’s Dimond model to identify industry’s nationwide competitive lead for stable development and supply chain horizontal and vertical integration.

Published

30-06-2020

Issue

Section

Articles