A Different View of Quality and Total Quality Management

Abstract

Nowadays, as a result of globalization that had brought new percept and approaches, the limits towards knowledge, technology, markets
and production factors has eliminated and a great competition has emerged on these issues, it has naturally highlighted the fact of quality.
All organizations should set up and develop their own systems according to the principles of the Total Quality Management (TQM) due to
exist in an increasingly competitive environment and to constantly renew. TQM should be applied as a strategy to improve business performance
through satisfaction of customer needs and expectations which was pre-defined and fulfilling the responsibilities of all employees
at the lowest level of total cost by means of improvement and development of goods and services produced, business processes and
employees of an organization. In other words, the achievement of efficient and effective TQM can be provided by continuous improvement
of all the activities in an organization and active participation of all employees and by satisfaction of employees, customers and the
target market. In fact, TQM as a philosophy of life is a management trend which is based on sustainable development and change in the
organizational context. In an organization this approach provides quality improvement of all employees, undertaking the responsibility
of quality control and improvement efforts, contributing to continuous improvement of customer satisfaction. In this study theoretically
try to bring a different perspective towards the quality and total quality.