Country’s Branding for More Attractive Image of Georgia

Abstract

Does a country need to improve its image? Does a country need to rebrand itself? These questions appeared, when lots of quite well differentnations have already began to reposition their countries, in order to get huge importance. Countries having strong image well influence their brands.Some countries having tried to improve their brand established special plans and programs directed to the new desired image of their nation. BrandingofNation isfrequently demandedactivity,really increasingequityofcountry’sbrand bringing nationstonew,more open,friendly,sustainableimages,influencing their trade and attracting investors, finding better solution for their problems.Branding of a country or a nation is the part of Marketing and especially of Place Marketing. Different authors explaining and describingcountry marketing tools have agreement in one thing – effectively made branding and rebranding is the way to future. The article was prepared on the basis of literature review and a marketing research of the focus group emphasizing the new role of brandingstages, of the country proposed for Georgia.