Facebook, online advertising, online marketing, search engine marketing, social media marketing
Abstract
The article deals with various free and paid marketing tools offered by Facebook for achieving organizational online marketing goals. Firstly, the article describes available free and paid marketing tools of Facebook. The second section covers issues related to the effectiveness of the discussed social marketing tools and presents the expediency of Facebook’s marketing tools usage in online marketing campaigns. Finally, the last part of the article analyzes the strong connection between search engine marketing and social media marketing by unfolding the true impact of Facebook’s marketing tools on achieving search marketing goals.
