Green Marketing and Green Product Perception among the Consumers in Turkey

Abstract

This article aims to give an overview of new, hot trending issue “Green Marketing”. This is an explanatory study which seeks to analyze the green marketing concept, to explore its scopes of application, and application ranges. In this study, various academic researches are reviewed and various approaches to the green marketing concept are analyzed. Basically, green marketing as a term, evolution of green marketing, its concept, green marketing issues, “green” marketing concept, differences between “green” marketers and “traditional” marketers, today’s green marketing and sustainability issues will be found in the article. Also a questionnaire is conducted with the participation of 748 subjects. The survey is conducted face to face.