Inside Search Engine Marketing (SEM)

Authors

  • Vladimir MINASYAN Web-Developer/Co-owner at Comfy LLC

DOI:

https://doi.org/10.31578/job.v1i2.41

Keywords:

E-marketing, Google, Online advertising, Online promotion, Paid search, Search engine marketing, Search engine optimization, Search marketing, Web marketing.

Abstract

Search Engine Marketing (SEM) is a relatively new discipline in Marketing. SEM emerged as a branch of Web Marketing in the late-90s,when first search engines appeared to help people in finding information online. Since then, Search Engine Marketing strives for effective methods and strategies for promoting products and services through search engines. The article “Inside Search Engine Marketing” reveals what SEM is about and what are its main functions.

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Issue

Vol. 1 No. 2 (2012)

Section

Articles