Development of Methodology of the Bank Branches’ Optimal Placement

Özet

Article considers a new approach for solving of the problems, which occurs when opening new branches of banks. Usually, the most of banks during opening of branches use certain models, which take into account only some aspects of banking activities. Such approach inaccurately describes existing problems of bank new branches’ opening. In presented article is developed an approach that is based on methods of artificial intelligence and a set of mathematical programming
methods. Is developed a decision-making scheme that takes into account the intuition and experience of highly qualified bankemployees. Implementation of the developed approaches will simplify the solution of  the mentioned problems.
Keywords: bank branch, model, territorial placement
JEL: G21