The Impact of e-services Quality on Consumer Satisfaction: Empirical Study of Georgian HEI

Özet

This study seeks to investigate the service quality in online meeting platforms. The research adopts a deductive approach and a quantitative analysis to test the collated model. The model is measured by distributing an online questionnaire and testing the constructs utilizing regression analysis. The findings indicate that efficiency, availability, privacy and fulfilment of e-service quality positively affect customer satisfaction in the noted platforms. The research provides academics and managers in the technology sector with a framework regarding significant elements of e-service quality. Finally, the research limitations and recommendations for future studies are discussed.