Corporate image is used to communicate with customers with respect to product promotion and offering. This article explores the role of corporate image in the Georgian banking sector. Research identifies the specific ingredients of corporate image and underlines importance of each factor affecting the successful operation of commercial banking sector in Georgia.
Yazar Biyografisi
Irakli Khvtisiashvili, International Black Sea University
Lecturer at International Black Sea University, Tbilisi, Georgia
