Total Quality Management: West and East

Özet

The article is about Total Quality Management (TQM) which is one of the newest philosophy in management. TQM is an approach that focuses mainly on quality of goods and services and it assumes that each member of an organization participate in quality improvement. Article discusses and compares American, European and Japanese approaches because it is important to study leading countries’ experience as it provides opportunity to apply them in practice after they are adapted to the specific work conditions of a company. Companies that practice TQM demonstrate enormous opportunities. Its essence is simple: to find out and satisfy customer needs.