Articles

• Examining the Mediating Effect of Strategic Agility in the Relationship between Intellectual Capital and Introduction Organizational Excellence in Jordan Service Sector

  Zeyad Faisal AL-AZZAM, Hani Jazza’a IRTAIMEH, Amineh Abdul Halim KHADDAM

  7-15

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• When the Brand is Losing its Archetypes it Dies Georgian Political Marketing at Elections

  Kakhaber DJAKELI

  17-20

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• IMF in Regulating of Crisis Phenomena in the World Economy and Promoting the Establishment of Introduction Friendly Business Environment at the Global Level

  Natalia BERUASHVILI, Nika CHITADZE

  21-26

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• What is Brand Archetype Portrait (BAPOR) and How to Calculate Brand Archetype Power (BAPOW)

  Kakhaber DJAKELI, Sheb TRUE

  27-32

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• The Impact of the Degree of Business Strategy Implementation Planning on Organizational Performance: Georgian Based Manufacturing Companies

  Tornike KHOSHTARIA

  33-37

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• Stress and Academic Staff Effectiveness in Ogun State-Owned Universities, Nigeria

  Y. Abiodun OGUNTIMEHIN, Adebola ALABA

  39-45

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• A Concept Building Approach to Measure University’s Brand Image

  Osman SAHIN, Uma SHANKAR SINGH

  47-54

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